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  • Key West, Retro Style

    Posted on May 20th, 2010 "Tiki Chris" Pinto 1 comment
    Key West Brochure, c. 1960s

    Key West Brochure, c. 1960s. Click for hi-res version.

    Time to hop in the convertible and motorvate down along the Overseas Highway Kids!

    Just imagine dropping the top on your ’64 Cadillac deVille, tuning in the AM radio to some groovin’ Rock ’n’ Roll station and swingin’ down along A-1-A from Miami to US 1, all the way down to the southernmost point of the continental United States. You stop for a burger and Mojito at a roadside Tiki stand, buy a couple of stuffed baby alligators and cruise over the Seven Mile Bridge into the land of palm trees and sailfish.

    And you got the idea from this fantabulous piece of promotional advertising, ‘Your Treasure Map to ‘Sea’ Florida Keys and Key West, for the vacation thrill of your life. Now, I’ve never heard of old-days Keys as being referred to as ‘thrilling’ before…sleepy, laid back, relaxing maybe…but then again I’ve seen some crazy stuff at Rick’s so…

    Click on the pix to enlarge them enough to read the copy. It’s pretty neat. I especially dig the hand-painted artwork of the Keys map. We just don’t build stuff like this anymore. Sure, CGI is fantastic…but it doesn’t have the feel of the old, hand-produced stuff. Just imagine..an artist had to paint this, then a team of graphic artists had to do mechanicals, color separations, cut rubies, hand-set the type…oof, I’m gettin’ a headache just thinking about it! Something like this would have taken weeks to produce in the 60s. My my my how times have changed, huh kids?

    Here’s the map on the back of the brochure.

    Below is the copy on the inside.

    Florida Keys and Key West Treasure Map

    Florida Keys and Key West Treasure Map

    Florida Keys Brochure

    Florida Keys Brochure

    -Tiki Chris, reporting from somewhere lost in the Keys, near a Tiki Bar with a giant lobster out front.


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